From idea to live product in 4 – 8 weeks. No coding required.
Weekly 1:1 coaching for anyone with an idea — hobby, side project, or future startup. We help you pick the right tools — Lovable, Bubble, Webflow or custom code — get unstuck, and turn your idea into a real product.
Sound familiar?
You're here because one of these is true.
You have an idea but no idea where to start
Lovable? Bubble? Webflow? Code? Every YouTube video says something different and none of them know your project.
You started building but you're stuck
The tutorial worked. Your real app doesn't. You're losing days on a problem we'd fix together in one call.
You're building alone, second-guessing everything
No one to tell you if your idea makes sense, your tool choice is right, or your next step is the right one.
Your coach
Davide Morotti
Founder, Ampersand · 15+ yrs building and launching products
I'm Davide, founder of Ampersand. You work with me directly — and the senior studio team behind me steps in when your project needs a specific skill. I take 4 active coaching clients at a time, so when we work together, you have my full attention.
Languages I speak
- ENEnglish
- DEGerman
- ITItalian
Have worked with us
- Die Mitte
- Stadt Zürich
- Wirz
- and more…
What we do
Weekly 1:1 coaching to turn your idea into a real, live product.
Most ideas never become products — not because the idea is bad, but because the path from idea to live product is full of forks, dead ends and lonely guesswork. We walk that path with you, one weekly session at a time: helping you pick between no-code, AI builders like Lovable, and custom code; unblocking you live when something breaks; and telling you honestly which next step really moves your idea forward. You don't need to be a developer. You need someone working with you who has launched a hundred products and knows the route.
The process
How a project runs.
Light on process, transparent, senior from day one.
- 01
Match
10-min discovery call. We check that we're a good fit — no real work happens here.
- 02
Plan
We turn your idea into a realistic launch plan and pick the right tools together.
- 03
Build
Weekly sessions + async help between calls. You build, we keep you unstuck.
- 04
Ship
Your idea goes live as a real product. Then keep going or wrap up — your call.
What you get
What's in. What's out.
Built for
People with an idea who don't know where to start · Hobbyists or first-time builders using no-code or AI tools like Lovable · Solo creators stuck or second-guessing their direction
Not the right fit if
People who want the code written for them (see Development) · Teams with more than 2 engineers
Every tier includes
- Honest feedback on your idea and what to build first
- Tool recommendations: no-code, AI builders like Lovable, or custom code
- 60-min 1:1 video session to keep moving (cadence per tier)
- We review your work between sessions (24h reply)
- No minimum commitment — pause or cancel any month with 7 days notice
Intentionally not included
- We don't build the product for you (see Development)
- No team management or hiring
- No fundraising or pitch coaching
- No marketing or growth strategy
- No 24/7 emergency support
- Not a replacement for hiring a co-founder or a dev team
Try one session
One working session.
Want to try us before subscribing? Book one 60-min working session: we look at where your idea is stuck and help you move it forward live. The free 10-min call is just a fit chat — that one is for matching, not for work.
- 60-min 1:1 working call via online meeting
- Live diagnosis of where you're stuck
- Hands-on help during the call
- Bonus: CHF 199 deducted from your first month if you continue
For the serious ones
- Weekly 60-min sessions
- written reviews within 24h
- Weekly 60-min sessions
- unlimited reviews
- always-on chat
No minimum commitment · Pause or cancel any month with 7 days notice.
Risk-free
Money-back guarantee
If we haven't made real progress on your project in your first month, full refund. No questions asked.
Common questions
Everything else.
I've never written a line of code. Is this for me?
Yes. We start with no-code or AI builders like Lovable, Bubble or Webflow, and only move to custom code if your idea actually needs it.
My idea is just a hobby or side project — is this still for me?
Yes. We work with hobby projects, side projects, learning experiments, and ideas that might one day become a real business. The goal is the same: turn the idea into something real that works.
How long until I actually launch something?
Most people launch a working first version in 4 – 8 weeks. Simple ideas in 3; bigger ones take 10+. We give you a realistic timeline in the first session.
I already started building but I'm stuck. Can you help?
That's exactly what this is for. Bring your project, we diagnose what is blocking you and get you moving again.
Can I pause or cancel my subscription?
Yes — no minimum commitment. Pause or cancel any month with 7 days notice before the next billing date.
Will you build my product for me?
No — that is our Development service. Here, we coach you so you build the product yourself, faster and with less guesswork.
Book a free 10-min call.
No slides, no pitch. Just a quick conversation to see if we're the right fit.
Start a conversationOther ways we help
You may also need.
Rent-a-CTO
Part-time senior tech lead — plan what to build, review what you have, hire engineers, unblock the team, and speak to investors like a CTO.
Development
Websites, web apps, platforms & MVPs — designed and launched as one senior team, built to grow instead of rewrite.
Monthly Support
Steady monthly care for live software — bugs, speed, security, small features. WordPress & Laravel welcome.