Cut through the AI hype. Pick the move worth making.
Half- or full-day masterclasses with the team that needs one: sales, marketing, direction, engineering. We find the one AI idea worth building, where AI really helps, which tools fit, what it actually costs. Plus a 30-day plan ready for Monday.
Sound familiar?
You're here because one of these is true.
Every team has an AI idea, nobody has a plan
Your roadmap is full of half-finished 'AI ideas.' You need to pick one, scope it and launch it.
You're paying for tools you don't use
Three AI subscriptions, none of them live for your customers. Time to clean up and pick what works.
Leadership is divided
Half the team wants to build, half wants to wait. A facilitated session unblocks the decision.
What we do
Half or full day with your team, ending in one AI bet worth making.
AI is moving faster than your roadmap. We run focused masterclasses for whichever team needs one, sales, marketing, direction or engineering, and they cut through the hype: which use of AI actually pays off, which tools fit, what the costs look like, and what you should build first.
The process
How a masterclass runs.
Light on process, transparent, senior from day one.
- 01
Prep
Interviews with 3 – 5 stakeholders + product audit.
- 02
Masterclass
Half / full-day session with the team in the room.
- 03
Synthesize
Decisions, owners, and a written 30-day plan.
- 04
Follow up
Optional: 2-week prototype or pilot.
What you get
What's in. What's out.
Built for
Sales and marketing teams working out where AI actually helps · Leadership teams stuck on what to build first · Engineering and product teams adopting AI
Not the right fit if
Teams already running AI for customers (see Consultancy)
Every tier includes
- 3 – 5 short interviews before the masterclass
- A custom-built masterclass deck for your team
- Run by senior people, not junior facilitators
- A ranked list of opportunities, best to worst
- A starting blueprint for how to build it
- A written 30-day plan (PDF)
Intentionally not included
- Building the live AI product (see Development or Monthly Support)
- Model fine-tuning or training runs
- Data labelling or building data pipelines
- Long-term roadmap ownership
- Vendor procurement or contracts
- Legal, ethics or compliance sign-off
Plain pricing.
- Optional
- pairs with either masterclass
- 2-week working pilot
Common questions
Everything else.
Who should attend?
Whoever owns the problem: a leadership group, or a single department like sales, marketing or engineering. Usually 3 – 8 people. Smaller is sharper.
Remote or on-site?
Both work. On-site within EU; remote anywhere.
Will you build the prototype too?
Optional. Most clients add a 2-week prototype sprint after the masterclass.
Do we need an AI strategy first?
No, that's often the masterclass's output. You bring problems, we bring structure.
Book a masterclass.
No slides, no pitch. Just a quick conversation to see if we're the right fit.
Start a conversation