Ampersand

Articles

Notes from
the workshop.

Practical writing on building software, using AI at work and keeping products healthy after launch. Written for founders and teams, not for other engineers.

Avoid Costly Replatforming: Choose a CMS by Governance, TCO, and AI

An operational-first approach to choosing a CMS: prioritize governance, build a real TCO, and enforce AI auditability. Practical PoC steps and...

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A line-drawn balance scale weighing a stack of modular content blocks against coins and a padlock, with branching grid paths behind and a magnifying lens over one orange-highlighted path.

Senior Led Playbook: Protect Revenue During Ecommerce Platform Migration

Senior led migration playbook from a Zurich studio. Checklist-first runbooks for data parity, 1:1 redirects, staged rollouts, and SEO to protect revenue.

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Two rectangular platforms linked by thin curved lines carrying pixel blocks from stacked rows on one side to matching rows on the other, with one line highlighted in orange above a faint grid.